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Introducing: Chairman of Smart Horticulture Asia

Introducing: Chairman of Smart Horticulture Asia

Harrij Schmeitz

Author: SHA Support/Tuesday, November 3, 2020/Categories: ASIA, SMART HORTICULTURE GLOBAL + ASIA

Harrij is Owner & Chief Dream Officer at Technology{}Pull. A company founded to bridge the GAP between #technology #innovation and #agri #food #industry #disruption. 


Since he finished his studies in Horticulture in 1985, he has worked on ICT and Agro & Food. He is a specialist in the agri & food supply chain on (information)technology and business. He works/worked for large agro-business companies like Rijk Zwaan, De Heus, Environmental Project Floriculture, Euro Pool Systems, Coop DOOR, Royal FruitMasters, Platform FRUITVOORUIT.NL, Topsector Horticulture & Starting Materials, etc. 


As a thought leader in Information-standardisation and Informationmanagement in Fresh Supply Chains, he founded Frug I Com and is now Director for the Foundation Fresh Upstream: the platform for fresh chain information. Here he works on a global scale on standards for food safety, crop management, product identification and chain information management. 


When in 2016 Fruit Logistica Asia took the initiative to start with the SMART HORTICULTURE ASIA Conference he was asked to be independent chair of the sessions and make up the program based on the last new developments in #hortitech. After 4 Asia Editions this year the first Global Edition was executed at Fruit Logistica Berlin with sessions for Soft Fruit, Fruity Crops, Leafy Greens and Apples & Pears. In November the next edition of Fruit Logistica Asia takes place online. 


Since 2012 Harrij works for the Topsector Horticulture and Propagation materials. First as Innovationbroker Smart Horticulture and now as Program manager for the IMPACT2025 program on #disruption of #horticulture. 


Actually, Harrij is very active in implementing #disruption in #horticulture. For the big Dutch growers’ associations in Fruity Crops (FVO) he is Program manager for the GLAS4.0 program. Connecting growers to technology. For Royal Fruitmasters he is Outside-In Innovation manager in the Innovation team FruitMasters NEXT where the Digital Orchard and the Datalab are his key responsibilities. He is also member of the Steering committee of the DATALAB AgriFood of the Growcampus. 


Since mid 2019 he works as Platform Manager of the Innovation platform FRUITVOORUIT.NL (Dutch Fruit Growers Association and partners) where he was co-author of the FRUIT INNOVATION ROADMAP. On the first of july 2020 he was appointed as Managing Director Innovation of the new development in education, innovation and acceleration on #fruit, #data and #technology, the Fruit Tech Campus in the heart of the Dutch fruit industry Geldermalsen (apples, pears, stonefruit, berries, etc.). 


Harrij is a known speaker on the The State of HortiTech for companies and conferences in- and outside Netherlands. 



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