Day 1 - Wednesday - Feb 5th

Day 1 - Wednesday - Feb 5th

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44 MINUTES ON SOFT FRUITS 10:00h TECHSTAGE


  44 minutes on Soft Fruits
     
 10.00 
State of #HORTITECH in SOFT FRUIT 
    Introduction by Harrij Schmeitz, Chairman of Smart Horticulture Global & Asia, on the development and use of SMART technology in the fresh produce cultivation with a focus on soft fruit. 
     
    Harrij Schmeitz - Managing Director & Owner
    Technology{}Pull - 's-Hertogenbosch, The Netherlands
     
 
     

#KEYNOTE
    Integrated Pest Management in Strawberries from the Sky? 
     
    Tom Vroegop - Product Manager Application Services 
    Kopper Biological Systems - The Netherlands
     
     Link:
 UAV-IQ & Koppert Introduce a new Drone-based Biocontrol
     #drones #integratedpestmanagement #ai #vision
     

#DISRUPTION PITCH 
    Social compliance by #blockchain; a strawberry case 
     
    Leontien Hasselman-Plugge - CEO
    SIM Supply Chain Information Management B.V. - The Netherlands 
     
    Link:
https://www.simsupplychain.com/
https://www.simsupplychain.com/about_powerchain_banana_case/
https://www.linkedin.com/posts/marjandebocksmit_lessons-learned-activity-6611644806168932352-PcSo
https://youtu.be/Cmage0fsjLI
     #blockchain #data #socialcompliance 
     


PANEL DISCUSSION "Can #data make #softfruit more #durable.." 
    Panel discussion with speakers and participants on how #technovation is (going) to #disrupt #SOFTFRUIT 
     
    KEY QUESTIONS:
Do we have the data? 
Where are the first opportunities? 
    #data #compliance #social #durable 

SMART BUSINESS (MODELS) IN A DIGITAL WORLD
PLENARY CLOSING SESSIONS WITH INTERNATIONAL KEY-NOTE SPEAKERS ABOUT HOW THE USE OF ICT IS CHANGING BUSINESS MODELS AND SUPPLY CHAINS IN FRESH PRODUCE.
  15.15PLENARY CLOSING SESSION 1: TBA15.45PLENARY CLOSING SESSION 2: CONSUMER 4.0: HOW ONLINE IS THE CHINA MARKET?16.15CLOSING & REFLECTION 16.30CLOSING DRINKS    
SMART HORTICULTURE ASIA
THE FIRST ASIAN CONFERENCE ON INFORMATION MANAGEMENT, STANDARDS & TECHNOLOGY FOR FRESH PRODUCE DESIGNED TO GIVE YOU INSIGHT INTO THE NEWEST TRENDS AND APPLICATION OF INFORMATION EXCHANGE, INFORMATION TECHNOLOGY, INFORMATION STANDARDS, DIGITALIZATION AND EMERGING TECHNOLOGIES FROM GROWER, TRADER TO CONSUMER.

9.00 WELCOME & OPENING INTERVIEW
9.30 PLENARY SESSION 1:DISRUPTIVE OPPORTUNITIES FOR CULTIVATION
10.15 PLENARY SESSION 2:HOW DATA WILL PROTECT YOUR BRAND AND YOUR CONSUMER
10.45 COFFEE & NETWORKING
11.15 PLENARY SESSION 3: DURABLE CULTIVATION
11.45 PLENARY SESSION 4: TBA




CLOSING & REFLECTION
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44 MINUTES ON LEAVY GREENS 16:00h TECHSTAGE


  44 minutes on LEAFY GREENS
     
 16.00 
State of #HORTITECH in LEAVY GREENS
    Introduction by Harrij Schmeitz, Chairman of Smart Horticulture Global & Asia, on the development and use of SMART technology in the fresh produce cultivation with a focus on leafy greens. 
     
    Harrij Schmeitz - Managing Director & Owner
    Technology{}Pull - 's-Hertogenbosch, The Netherlands
     

     

#KEYNOTE
    Vertical Farming: Tech Enabled, But Still Farming
     
    Tisha Livingston  - CEO
    Infinite Acres - The Netherlands
     
    Link:
www.infinite-acres.com
     #verticalfarming #leafygreens #businesscase
     

#DISRUPTION PITCH 
    Next level
     
    Martin Weber - Chief Financial Officer
    Infarm - Germany
     
    Link:
www.infarm.com
https://youtu.be/zA0TLE3f0Ik 
 
     


PANEL DISCUSSION "Is #verticalfarming next #regular #leafygreens production?" 
    Panel discussion with speakers and participants on how #technovation is (going) to #disrupt #LEAFYGREENS
     
    KEY QUESTIONS:
The business case; only for local for local leafy greens?
Is there a hybride cultivation option in leafy greens?
   
     
     

SMART BUSINESS (MODELS) IN A DIGITAL WORLD
PLENARY CLOSING SESSIONS WITH INTERNATIONAL KEY-NOTE SPEAKERS ABOUT HOW THE USE OF ICT IS CHANGING BUSINESS MODELS AND SUPPLY CHAINS IN FRESH PRODUCE.
  15.15PLENARY CLOSING SESSION 1: TBA15.45PLENARY CLOSING SESSION 2: CONSUMER 4.0: HOW ONLINE IS THE CHINA MARKET?16.15CLOSING & REFLECTION 16.30CLOSING DRINKS    
SMART HORTICULTURE ASIA
THE FIRST ASIAN CONFERENCE ON INFORMATION MANAGEMENT, STANDARDS & TECHNOLOGY FOR FRESH PRODUCE DESIGNED TO GIVE YOU INSIGHT INTO THE NEWEST TRENDS AND APPLICATION OF INFORMATION EXCHANGE, INFORMATION TECHNOLOGY, INFORMATION STANDARDS, DIGITALIZATION AND EMERGING TECHNOLOGIES FROM GROWER, TRADER TO CONSUMER.

9.00 WELCOME & OPENING INTERVIEW
9.30 PLENARY SESSION 1:DISRUPTIVE OPPORTUNITIES FOR CULTIVATION
10.15 PLENARY SESSION 2:HOW DATA WILL PROTECT YOUR BRAND AND YOUR CONSUMER
10.45 COFFEE & NETWORKING
11.15 PLENARY SESSION 3: DURABLE CULTIVATION
11.45 PLENARY SESSION 4: TBA

 

 

 

CLOSING & REFLECTION

KEYNOTE

Integrated Pest Management in Strawberries from the Sky?   
Tom Vroegop is working for Koppert Biological Systems, as Manager of Natutec. Natutec is the Precision Farmingportfolio of Koppert and exists of Monitoring and Application. Monitoring are the technologies to record, detect, analyse and predict pests and diseases, so basically tools to manage Integrated Pest Management. Application are technologies to apply Koppert products on the crop on an effective and efficient way. Natutec Drone is one of the products in the Natutec portfolio. Natutec has been established to provide growers tools to make use of biological crop protection as effective and efficient as possible.  
   

 

 

 

 

DISRUPTION PITCH

Social compliance by #blockchain; a strawberry case 
During the disruption pitch Leontien Hasselman-Plugge will talk about Social compliance by blockchain; a strawberry case. 
Read more about Blockchain for Social compliance in the Moroccan strawberry supply chain

KEYNOTE

Vertical Farming:  Tech Enabled, But Still Farming


Tisha Livingston is the CEO of Infinite Acres, a global joint venture between the Dutch company Priva, a greenhouse technology company, an American indoor farming company, 80 Acres Farms and the British Ocado Group, U.K.’s largest online grocer.  Infinite Acres is a partnership of three companies working together to scale indoor food production through vertical farming done in environmentally controlled, pesticide-free facilities. Prior to forming Infinite Acres, Tisha was the co-founder and President of 80 Acres Farms, a pioneer in the field of vertical farming in the United States, where they grow, operate, sell and distribute the freshest vegetables and herbs delivered to supermarkets and restaurants year round. In her prior role, Tisha was Chief Operating Officer of a Division of Del Monte Foods, Sager Creek Vegetable Company. She connected with many American farmers and valued the role of local food in enabling stronger and healthier communities. 



 

 

Photo: Infinite Acres
 

DISRUPTION PITCH

T.B.A.

CHAIRMAN


Harrij Schmeitz is Owner & Chief dream Officer at Technology{}Pull. A company founded to bridge the GAP between #technology #innovation and #agri #food #industry #disruption.

 

When in 2016 Fruit Logistica Asia took the initiative to start with the SMART HORTICULTURE ASIA Conference he was asked to be

independent chair of the session and make up the program based on the last new developments in #hortitech.

 

Since he finished his studies in Horticulture in 1985, he has worked on ICT and Agro & Food. He is a specialist in the agri & food supply chain on (information)technology and business. He works/worked for large agro-business companies like Rijk Zwaan, Environmental Project Floriculture, Cooperation DOOR, Topsector Horticulture & Starting Materials, etc. 

 

As a thought leader in Information-standardization and Information management in Fresh Supply Chains, he is also working for the Foundation Fresh Upstream: the platform for fresh produce chain information. Here he works on a global scale on standards for food safety, product identification and chain information management. 

 

Next to this Harrij is very active in implementing #disruption in #horticulture. For the big Dutch growers’ associations in Fruity Crops (FVO) he is Program manager for the GLAS4.0 program. Connecting growers to technology. For Royal Fruitmasters he is part of the Innovation team Fruitmasters NEXT where the Digital Orchard and the Data lab are his key responsibilities. 

 



 

#TECHNOLOGY never travels alone ... | "TECH for crops" or " #CROPS for tech" | Let's build #AGTECH Tribes and light the #INNOVATION campfire... | #CHANGE is an infinite game ..