Three exciting days in Asia…

I look back at an, again, exciting event with tech surprises in #horticulture. 


After my own talk about the state of the #hortitech industry on day one, Darryn Keiller (Autogrow, NZ) showed me an example of how Amazon’s Alexa can help the grower with controlling the greenhouse. This was something new for many of us. Bruno Libbrecht (Bayer Crop Science, US) showed his vision on how the input industry works on the opportunities for a durable supply chain. Lastly, August de Vocht (NoFoodWasted, NL) addressed the issue that a lot of the waste is created in the last part of the supply chain, namely the fridge… 


On the second day we were lucky enough to have two leading ladies in #marketing in #fresh #produce in a #digital world. Lisa Cork (Fresh Produce Marketing, NZ) kicked off the day with showing us how badly the industry uses the online world. Then Jacquelien Brussee Postigo 寳奎琳 (Labbrand, China) added more to this by showing us the opportunities our brands could have as a platform brand. Finally, Julian Sin (GS! Hong Kong, China) showed great opportunities on how labels can improve supply chain visibility. 


On the last day of the event, we went into another direction. We had a look at the possibilities for #ai #artificial #intelligence in the fresh produce. Ronald Hoek (AgroEnergy, NL) took us to the question about whether #autonomous #growing is possible, and yes it can! His growth model on this is food for the brain. Then Mihai Ciobanu (Fresh4Cast, UK) got into depth on #ai in the supply. She told us that there are great opportunities for this, but the question is: do you have your #data and #dataquality in control? We finalized this year’s event with a discussion about whether we should make a change with our thinking from developing tech for crops to crops for tech. 


Thanks to all the speakers for challenging talks. Did you miss out on the event? All the presentations are online now!


Harrij Schmeitz 

Chairman Smart Horticulture Asia


Ps. Do you want to keep posted on Smart Horticulture? Follow our LinkedIn Group. https://www.linkedin.com/showcase/smart-horticulture-asia/?viewAsMember=true


High Tech for a SMART SUSTAINABLE supply chain 

During day 1, we focused on the impact technology can have to make the supply chain and production more sustainable. Supply chain efficiency, less resources, circular production and less waste are issues were TECHNOLOGY can help fresh produce to fulfil the consumer demand for a healthy, durable and efficient fresh product.

» State of the industry - SMART TECH in Horticulture 
About the development and use of SMART technology in the fresh produce cultivation and supply chain. 
Harrij Schmeitz, Managing Director & Owner at Technology{}Pull (The Netherlands) 

» Sustainable crop production; a marriage with technology... 
The future of sustainable crop production is the marriage of plant biology, data science and cutting-edge technology. 
Darryn Keiller, CEO at Autogrow (New Zealand) 

» Can apps with services reduce fresh produce (food)waste? 
How social apps can save fresh produced food. 
August de Vocht, Social Entrepreneur at NoFoodWasted (The Netherlands) 

» Sustainably grown fresh produce? 
Can novel technologies and growing sciences help gain trust and increase consumption of sustainably grown fresh produce? 

Bruno Libbrecht, Global Produce Business Insights Lead at Bayer Crop Science (USA) 


SMART MARKETING in a digital arena 

On the second day, the focus was on the impact in the digital transformation has on the field of marketing and branding. Off-to-online, mobile, social media, new distribution channels and last but not least the use of voice has a great impact on the marketing of fresh produce. Technology is a part of the new strategy. 

» The impact of the digital arena on your product, brand & packaging 
Lisa Cork gave her view on how you have to consider the impact of the online channels on your brand- & packaging strategy. 
Lisa Cork, Owner at Fresh Produce Marketing Ltd (New Zealand) 

» Can fresh produce become a platform brand? 
Can fresh produce become leading on digital platforms? 
Jacquelien Brussee Postigo, Vice General Manager at Labbrand (Shanghai) 

»Can technology improve product visibility? 
GS1 Hong Kong's REAL Visibility solution, allows consumers to easily verify product authenticity by a simple mobile scan and to access up to the minute traceability information.
Julian Sin, Senior Manager, Business Development at GS1 Hong Kong (Hong Kong)

» Discussion: The prisoners dilemma in SMART tech for Horticulture
There was a discussion with the speakers and the participants on the fact the industry needs technology to get more sustainable etc. but the consumer want an authentic, traditionally grown product.

SHA 2019


Artificial intelligence for SMART PRODUCE 

The last day of the 2019 edition of SHA we do in depth on the impact artificial intelligence has on all parts of the industry. From growing into trading. All kind of processes are hit by the use of Artificial Intelligence to operate and optimize processes and tasks. 

» A.I. SMART Forecasting for fresh produce 
Perspective on how A.I. has started to change our industry.
Mihai Ciobanu, CEO of Fresh4Cast (United Kingdom) 

» Autonomous growing; the SMART way of growing... 
It is possible to grow without the green fingers of a "human grower"! 
Ronald Hoek, CEO Agro Energy (The Netherlands) 

» Discussion: Tech for crops or crops for tech?
Discussion on the question how smart technology will change the cultivation and if there is an imact of smart tech like robots on the way we grow Avocado. 


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