I look back at an, again, exciting event with tech surprises in #horticulture.
After my own talk about the state of the #hortitech industry on day one, Darryn Keiller (Autogrow, NZ) showed me an example of how Amazon’s Alexa can help the grower with controlling the greenhouse. This was something new for many of us. Bruno Libbrecht (Bayer Crop Science, US) showed his vision on how the input industry works on the opportunities for a durable supply chain. Lastly, August de Vocht (NoFoodWasted, NL) addressed the issue that a lot of the waste is created in the last part of the supply chain, namely the fridge…
On the second day we were lucky enough to have two leading ladies in #marketing in #fresh #produce in a #digital world. Lisa Cork (Fresh Produce Marketing, NZ) kicked off the day with showing us how badly the industry uses the online world. Then Jacquelien Brussee Postigo 寳奎琳 (Labbrand, China) added more to this by showing us the opportunities our brands could have as a platform brand. Finally, Julian Sin (GS! Hong Kong, China) showed great opportunities on how labels can improve supply chain visibility.
On the last day of the event, we went into another direction. We had a look at the possibilities for #ai #artificial #intelligence in the fresh produce. Ronald Hoek (AgroEnergy, NL) took us to the question about whether #autonomous #growing is possible, and yes it can! His growth model on this is food for the brain. Then Mihai Ciobanu (Fresh4Cast, UK) got into depth on #ai in the supply. She told us that there are great opportunities for this, but the question is: do you have your #data and #dataquality in control? We finalized this year’s event with a discussion about whether we should make a change with our thinking from developing tech for crops to crops for tech.
Thanks to all the speakers for challenging talks. Did you miss out on the event? All the presentations are online now!
Chairman Smart Horticulture Asia
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